After a 40 day tour across the country there’s no better homecoming for a photographer than a billboard in their hometown. Actually there is, try three billboards for size and more coming! The first billboard I shot was with DJ Quik in 2010 on Sunset, the second one was with Nas in Atlanta, and now the tradition carries forward with my brother Nipsey Hussle to announce our brand’s collaboration with Young & Reckless. I’m really excited for people to check out the capsule collection we put together for this project. The Letterman jacket is definitely my favorite!
If you’re in LA you can check out the billboards at the following locations:
Slauson and La Brea
Crenshaw and Vernon
Crenshaw and 43rd
Check out this behind-the-scenes video to get see how the campaign was made.